Archive for the ‘Business’ Category

Things marketing people say

“Hey man, how’s it going? What did you do today?”
“Saved twelve puppies from a burning building.”
“Really? No way. That’s amazing. How’d you pull that off?”
“Easy, bro. I had popcorn.”
“Niiiiiice.”
“How about you?”
“Found Osama Bin Laden.”
“Bro, that’s unbelievable. I mean, people have been looking for him everywhere and haven’t found him. How’d you do it?”
“Easy, man. [...]

Moneyball for the rest of us

A couple years back, my brother-in-law loaned me Michael Lewis’ Moneyball. Matt pitched in college and is a pretty smart guy, so I gave it a read. It was another instance of his typical brother-in-law awesomeness. It was so good that I neglected to give it back. I think Matt has already [...]

Let them wear pants (and why trust beats rules)

I’ve had a number of friends who have worked with Focus on the Family. They all had one thing in common: they hated the dress code. Men wore ties, women wore dresses or skirts. No casual Friday. That changed this week as Focus said goodbye to the ties and said yes to pants [...]

Hang this in your office

Dan Pink’s book, A Whole New Mind, preaches creativity and emotional intelligence as the thing that will set American workers apart in the 21st century. Above is a poster he posted on his blog that gets right at the heart of his argument.
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Coke conspiracy

Rob Walker’s Buying In is one of the best books on marketing ever. In this article (Coke conspiracy), Rob talks about one of the most fascinating marketing failures ever. Conspiracies abound, but the bottom line is that Coke was trying to ‘give the customer what they want’ and it blew up in their [...]