1. Tweet less. Anything more than ten in a day and we’ll start to tune you out. Less is more.

2. Tweet better. One great link is better than twenty good links. Control the narrative.

3. Don’t put a link on everything. Especially if it’s to your Facebook status that says the same thing.

4. If you call yourself a marketer, we’ll think twice. If you call yourself a marketing guru, we won’t. Listen to you at all that is.

5. Following people is not a growth strategy. It’s a way of telling the people you follow that you’ll never read their tweets. Read the people you follow.

6. It’s social marketing, not bullhorn marketing. Interact. With. People.

Most of the things are good for work, my computer especially. Somethings are for decoration.

All of them are meaningful.

There are other useful and interesting things that I have in my office, but I don’t want them on my desk for any extended period of time. I may get something new I’d like to add (like this, if you’re in a buying mood). There may be things, like my coffee press or a project I’m working on, that need to be on my desk for a short time.

But most things don’t need to be there all the time. When more things start to collect on my desk, it’s harder to find the things I actually want.

Social networks are like this.

It’s easy to fill up our Twitter feeds with tweets from thousands of users. It’s easy to friend every single person we have ever met and some we haven’t.

It’s easy to be a mile wide and an inch deep.

But being a good neighbor isn’t easy, is it?

Creating a meaningful feed is a great way to be a good neighbor. By filling your feeds with people you actually want updates from, it makes your life easier and validates your friends and those you follow. It’s a way of saying, “Here are people I really want to hear from.”

(Because of the different natures of Facebook and Twitter, I’ve broken out some ideas for creating meaningful feeds into two different sections.)

Creating a meaningful Facebook feed:

Creating a meaningful Twitter feed:

How do you create a meaningful social media feed?

“There is absolutely no exclamation point shortage on Facebook,” a spokesperson for the social networking giant said. “The rumors are unfounded and completely false.”

Facebook says that despite the rapid growth in users over the previous year, all users should be able to update their status as excitedly as they wish.

“Exclamation points are a personal choice. Facebook won’t infringe on the rights of our users. Our track record speaks for itself.”

Beverly Hills based MySpace is asking users to conserve exclamation points, offering a number of solutions including limiting the number of exclamations to three per post and twenty-one per day. In a statement released earlier this week, MySpace suggested replacing exclamation points with asterisks or dollar signs. “Who doesn’t like money symbols?” the statement read. The statement also said that users who exceed more than 50 exclamation points per day will have their accounts suspended indefinitely.

The move is seen as largely symbolic as no one actually uses MySpace anymore.

Many wonder if the MySpace policy shift is a sign of things to come for Facebook. Preemptive rallies have sprung up around the country in protest of the yet-to-be-imposed limits. Protesters gathered at local wifi hotspots to update their status in unison. Many users have updated their status to read, “Facebook can take away our exclamation points, but they can never take the exclamation out of me!!!!!!!!!!!!!” Others read, “What the?!?!? FACEBOOK is trying to ruin my life!!!!” One more contemplative user is pondering life with fewer exclamation points. “I find it amazing that Facebook thinks one exclamation point will express my excitement about pizza. I just had pizza for dinner! Are you kidding?!?!?! This sucks!!!!!!!!!!!!!”

While other social networks struggle with a shortage, Twitter is cashing in on a surplus. They are currently in talks with MySpace to supply the company with some of their extra punctuation. Industry experts spokesperson suggested that the 140 character limit for messages helped curb overuse.

“Most tweeple can keep their exclamation point usage to at least seven or eight per message,” said Stanford University social media professor Ed Itor. “Twitter has plenty to go around.”

Officials at the United States Letters and Punctuation Bureau say they have been monitoring the situation closely and will step in if necessary. “After the L shortage in 2007, we put an emergency preparedness plan in place for just this type of thing. Thankfully, the economy has far fewer people laughing out loud. We’re hopeful it will have the same effect on the Christmas exclamation points. The Twitter surplus will help, but we’re concerned that certain users will quickly sap the extra resources.”

The USLPB encourages everyone to do their part by limiting exclamation points to normal, grammatically prescribed standards. But they are ready to step in if necessary.

“If we have to visit Serena Williams and Perry Noble and every overly excited teenager in the country and show them photos of homeless puppies, that’s something we’re prepared to do.”

If I can’t find my keys, I’ll go from room to room looking under the bed, on the ironing board, inside the fridge, etc. But chances are, they were sitting in plain sight within five feet of the door. I’m sure there’s a psychological phenomena that explains this, but we tend to over look common things in common places, even if they are the most important thing.

Sometimes we forget that social networking should be social.

Duh, right?

Like my keys, the social interaction of social networking manages to elude many people’s sight. Facebook and Twitter can quickly dissolve from a social network to a digital megaphone where shouting individuals have not decibel receptacles for what anyone else is saying. People have always had problems talking past each other. The internet only makes it worse.

On the flip side, Facebook and Myspace are also home to a number of social voyeurs. These folks only get an account to see into others’ lives. When our neighbors do this in real life, we call them stalkers and get restraining orders. And just like in real life, they don’t actually add anything to the community.

Being a good neighbor online means being social. Share your life. Talk about what’s going on. Don’t share things that should stay private, but give something of yourself. Let someone else enjoy your updates the way you enjoy theirs.

And like real life, listen more than you talk. A lot more. You’re following or friends with these people. Read their updates. Look at their pictures. Hit the Like button liberally. Retweet. Respond kindly, even if not always agreeably. Don’t comment on everything, but respond at least twice as much as you update your status. Let your friends know you’re reading.

Put the social in your social networks.