In the race between ‘who’ and ‘how many’, who usually wins–if action is your goal. Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged. —Seth Godin, Driveby culture and the endless search for wow

The irony of this quote is that because I mentioned marketing in my tweet, I’ll get 5-10 twitter followers claiming to be marketing experts who are already following eight to ten thousand people.

Seth Godin just produced this new ebook. And he’s giving it away. Free. No pyramid scheme. No ‘give me five email addresses.’

Just free.

Not only that, but he’s invited others to post it on their site for free download.

I downloaded it this morning. I haven’t read it yet, but this will be my book this week for 52|52 (via @ahc. I’m getting a head on 2010 start knowing I’ll get behind.)

If you read it, let me know what you think.