In the race between ‘who’ and ‘how many’, who usually wins–if action is your goal. Find the right people, those that are willing to listen to what you have to say, and ignore the masses that are just going to race on, unchanged. —Seth Godin, Driveby culture and the endless search for wow The irony [...]
Posts Tagged ‘marketing’
Coke conspiracy
April 24th, 2009
No Comments
Rob Walker’s Buying In is one of the best books on marketing ever. In this article (Coke conspiracy), Rob talks about one of the most fascinating marketing failures ever. Conspiracies abound, but the bottom line is that Coke was trying to ‘give the customer what they want’ and it blew up in their faces. Get [...]
